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POM WONDERFUL LLC v. COCA-COLA CO.

No. 12-761.

134 S.Ct. 2228 (2014)

189 L.Ed.2d 141

POM WONDERFUL LLC, Petitioner v. The COCA-COLA COMPANY.

Supreme Court of United States.

Decided June 12, 2014.

Attorney(s) appearing for the Case

Seth P. Waxman, Washington, DC, for Petitioner.

Melissa Arbus Sherry, for the United States as amicus curiae, by special leave of the Court, supporting neither party.

Kathleen M. Sullivan, New York, NY, for Respondent.

Craig B. Cooper, Roll Law Group P.C., Andrew S. Clare, Loeb & Loeb LLP, Los Angeles, CA, Seth P. Waxman, Counsel of Record, Randolph D. Moss, Brian M. Boynton, Felicia H. Ellsworth, Francesco Valentini, Wilmer Cutler Pickering Hale and Dorr LLP, Washington, DC, for Petitioner.

Steven A. Zalesin, Sarah E. Zgliniec, Travis J. Tu, Patterson Belknap Webb & Tyler, LLP, Kathleen M. Sullivan, Counsel of Record, Faith E. Gay, Sanford I. Weisburst, Todd Anten, Yelena Konanova, Quinn Emanuel Urquhart & Sullivan, LLP, New York, NY, for Respondent.

Justice KENNEDY delivered the opinion of the Court.

POM Wonderful LLC makes and sells pomegranate juice products, including a pomegranate-blueberry juice blend. App. 23a. One of POM's competitors is the Coca-Cola Company. Coca-Cola's Minute Maid Division makes a juice blend sold with a label that, in describing the contents, displays the words "pomegranate blueberry" with far more prominence than other words on the label that show the juice to be a blend of five juices...

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