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PFIZER INC. v. McNEIL-PPC, INC.

No. 1:14-cv-4659 (ALC).

PFIZER INC., Plaintiff, v. McNEIL-PPC, INC., Defendant.

United States District Court, S.D. New York.

December 11, 2015.

Attorney(s) appearing for the Case

Pfizer Inc., Plaintiff, represented by Dale Margaret Cendali , Kirkland & Ellis LLP, Bonnie Leigh Jarrett , Kirkland & Ellis LLP, Daniel Joseph Stujenske , Simpson Thacher & Bartlett LLP, Johanna Schmitt , Kirkland & Ellis LLP, Lynn Katherine Neuner , Simpson Thacher & Bartlett LLP & William Thomas Russell, Jr. , Simpson Thacher & Bartlett LLP.

McNeil-PPC Inc., Defendant, represented by Steven Alan Zalesin , Patterson, Belknap, Webb & Tyler LLP.

OPINION & ORDER

I. INTRODUCTION

A twenty-six-year-old consent decree bans Pfizer from running advertisements stating that Advil, a Pfizer product, and Tylenol, a McNeil-PPC product, induce the same side effects in a consumer's stomach. Over two decades after signing...

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