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IN RE CLOROX CONSUMER LITIGATION

Nos. 12-00280 S.C. 12-00764 S.C. 12-00356 S.C. 12-00649 S.C. 12-01051 SC.

894 F.Supp.2d 1224 (2012)

In re CLOROX CONSUMER LITIGATION.

United States District Court, N.D. California.

August 24, 2012.

Attorney(s) appearing for the Case

Anthony David Phillips, Christopher T. Heffelfinger, Joseph J. Tabacco, Jr., Berman Devalerio, Shawn A. Williams, Robbins Geller Rudman & Dowd LLP, San Francisco, CA, Bailie L. Heikkinen, Christopher Chagas Martins, Kathleen Lee Barber, Mark Dearman, Paul J. Geller, Stuart Andrew Davidson, Robbins Geller Rudman & Dowd LLP, Boca Raton, FL, Christopher B. Hayes, Faruqi and Faruqi LLP, David Eldridge Bower, Law Office of David E. Bower, Los Angeles, CA, Robert M. Rothman, Coughlin Stoia Geller Rudman & Robbins LLP, Melville, NY, Gregory Asciolla, Hollis L. Salzman, Kellie Lerner, Labaton Sucharow LLP, New York, NY, Howard Mitchell Bushman, Harke Clasby and Bushman LLP, Miami Shores, FL, James C. Shah, Shepherd, Finkelman, Miller and Shah, LLP, Media, PA, Reginald Von Terrell, The Terrell Law Group, Oakland, CA, for Plaintiffs.

Kenneth Kiyul Lee, Jenner & Block LLP, Los Angeles, CA, Dean N. Panos, Jenner & Block LLP, Chicago, IL, for Defendants.

ORDER GRANTING IN PART AND DENYING IN PART MOTION TO DISMISS

SAMUEL CONTI, District Judge.

I. INTRODUCTION

Plaintiffs bring this putative, nationwide class action against Defendant The Clorox Company ("Clorox") in connection with its marketing and advertising of Fresh Step cat litter. Clorox's Fresh Step uses carbon to eliminate cat odors, whereas other cat litter products typically use baking soda. Clorox's marketing...

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