OPINION AND ORDER
JOHN G. KOELTL, District Judge.
This is a case about an advertising battle between two major consumer products companies over one company's comparison of its beverage to human sweat. That company advertises its beverage by promoting its inclusion of certain electrolytes contained in sweat, and its competitor wants it to stop.
In late March 2009, the defendants The Coca-Cola Company and Energy Brands Inc. (collectively, "Coca...
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