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CLOSED LOOP MARKETING v. CLOSED LOOP MARKETING

No. CIV. S-08-1500 LKK/DAD.

589 F.Supp.2d 1211 (2008)

CLOSED LOOP MARKETING, INC., a California corporation, Plaintiff, v. CLOSED LOOP MARKETING, LLC, doing business as Closed Loop Marketing & Advertising, an Idaho Limited Liability Corporation; and Does 1 through 10, inclusive, Defendants.

United States District Court, E.D. California.

November 13, 2008.

Attorney(s) appearing for the Case

Chad Wesley Carlock, Law Offices of Chad Carlock, Davis, CA, for Plaintiff.

James J. Holmes, Sedgwick Detert Moran & Arnold LLP, Los Angeles, CA, Matthew Augustus Fischer, Sedgwick, Deter, Moran & Arnold, LLP, San Francisco, CA, for Defendants.

ORDER

LAWRENCE K. KARLTON, Senior District Judge.

Plaintiff and defendant are both companies engaged in the business of, inter alia, internet marketing consulting and advertising consulting. At the time this action was filed, plaintiff and defendant both operated under the name "Closed Loop Marketing," although defendant argues that it has since adopted the name "CLM." Plaintiff brings this action alleging that it has a protectable interest in the...

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