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HEARTS ON FIRE COMPANY, LLC v. BLUE NILE, INC.

Civ. Action No. 08cv11053-NG.

603 F.Supp.2d 274 (2009)

HEARTS ON FIRE COMPANY, LLC, Plaintiff, v. BLUE NILE, INC., Defendant.

United States District Court, D. Massachusetts.

March 27, 2009.

Attorney(s) appearing for the Case

Leota L. Bates, Perkins Coie LLP, Washington, DC, Dennis N. D'Angelo, Mark S. Puzella, Goodwin Procter LLP, Boston, MA, Elizabeth L. McDougall, Perkins Coie LLP, Seattle, WA, for Defendant, Blue Nile, Inc.

Zachary N. Coseglia, Bruce E. Falby, Robert P. Sherman, DLA Piper U.S. LLP, Boston, MA, for Plaintiff, Hearts on Fire Company, LLC.

MEMORANDUM AND ORDER RE: MOTION TO DISMISS

GERTNER, District Judge:

This case raises complex allegations of trademark infringement on the internet—through the use of trademarks in search engines, in sponsored links, and on commercial websites. The Plaintiff, Hearts on Fire Co., LLC ("Hearts on Fire"), principally claims that one of its competitors, Blue Nile, Inc. ("Blue Nile"), committed trademark infringement when it used the Plaintiffs trademark...

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