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IMS HEALTH INC. v. AYOTTE

No. 06-cv-280-PB.

490 F.Supp.2d 163 (2007)

IMS HEALTH INCORPORATED, et. al. v. Kelly AYOTTE, as Attorney General of the State of New Hampshire.

United States District Court, D. New Hampshire.

April 30, 2007.

Attorney(s) appearing for the Case

James P. Bassett, Jeffrey C. Spear, Orr & Reno PA, Concord, NH, Mark A. Ash, Smith Anderson Blount Dorsett Mitchell & Jernigan LLP, Raleigh, NC, Patricia Acosta, Thomas R. Julin, Hunton & Williams, Miami, FL, for IMS Health Incorporated, et al.

Richard W. Head, NH Attorney General (Consumer Protection), David A. Rienzo, NH Attorney General's Office, Department of Justice, Concord, NH, for Kelly Ayotte, as Attorney General of the State of New Hampshire.

MEMORANDUM AND ORDER

BARBADORO, District Judge.

A lucrative market has developed in recent years for data identifying the prescribing practices of individual health care providers ("prescriber-identifiable data"). Pharmacies acquire prescription data in the ordinary course of business. Data mining companies such as the plaintiffs in this case, IMS Health Incorporated and Verispan, LLC, purchase the prescription data, remove information identifying...

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