MEMORANDUM
WISEMAN, Senior District Judge.
Plaintiff Gulf Coast Commercial Corp. ("Gulf Coast") filed its Verified Complaint against Defendant Gordon River Hotel Associates ("Gordon River") on November 29, 2005 and its Amended Complaint on May 10, 2006 alleging Gordon River unfairly competed by using the "Bayfront Inn on Fifth" mark, thereby infringing on Gulf Coast's "The Inn on Fifth" service mark.
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