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DE BEERS LV TRADEMARK LTD. v. DeBEERS DIAMOND SYNDICATE INC.

No. 04 CIV.4099(DLC).

440 F.Supp.2d 249 (2006)

DE BEERS LV TRADEMARK LIMITED and De Beers LV Limited, Plaintiff, v. DeBEERS DIAMOND SYNDICATE INC. and Marvin Rosenblatt, Defendants.

United States District Court, S.D. New York.

June 9, 2006.

Attorney(s) appearing for the Case

Barbara A. Solomon, David A. Donahue, Laura Popp-Rosenberg, Fross Zelnick Lehrman & Zissu, P.C., New York City, for Plaintiffs.

Andrew D. Manitsky, Megan J. Shafritz, Gravel and Shea, Burlington, VT, for Defendants.

OPINION

COTE, District Judge.

This case involves a dispute over the rights to use the name DE BEERS in connection with gemstones, jewelry, and other luxury goods in the United States market. DE BEERS, of course, is one of the most famous brands in the world and — in the minds of American consumers, who were exposed to the "A Diamond Is Forever" advertising campaign featuring the name DE BEERS — is inextricably linked to diamonds. Oddly...

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