OPINION
OWEN, District Judge.
In 1995 and 1996, Hartog sold an apple juice concentrate to many prominent food manufacturers, such as J.M. Smucker's Co. and Tropicana Products, Inc. They used it as one ingredient of products uniformly advertised to the consuming public as "100% pure juice". Unfortunately, Hartog's concentrate contained hydrolyzed inulin — a safe but artificial sweetener
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