MEMORANDUM OPINION AND ORDER
KANE, Senior District Judge.
I. INTRODUCTION
Defendant Philip Morris Companies Inc. ("Philip Morris Cos.") and Defendant Philip Morris Capital Corp. ("Philip Morris Capital") (collectively, "Philip Morris") desire to adopt a new name and mark, "ALTRIA." Plaintiff, Altira Group LLC ("Altira Group"), seeks a preliminary injunction against Philip Morris to enjoin them from adopting and using the "ALTRIA" name and...
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