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KELLOGG CO. v. EXXON MOBIL CORP.

No. 96-3070 G/A.

192 F.Supp.2d 790 (2001)

KELLOGG COMPANY, Plaintiff/Counter Defendant, v. EXXON MOBIL CORPORATION, Defendant.

United States District Court, W.D. Tennessee, Western Division.

June 7, 2001.

Attorney(s) appearing for the Case

William M. O'Callaghan, Furth Fahrner & Mason, San Francisco, CA, Charles F. Morrow, Butler Snow O'Mara Stevens & Cannada, PLLC, Germantown, TN, Grady M. Garrison, Bulter Snow O'Mara Stevens & Cannada, PLLC, Memphis, TN, Bruce J. Wecker, San Francisco, CA, Daniel S. Mason, Christopher T. Micheletti, Zelle Hofmann Voelbel & Gette, San Francisco, CA, for Kellogg Co.

Buckner Wellford, John J. Thomason, Thomason Hendrix Harvey Johnson & Mitchell, Memphis, TN, Robert D. Rippe, Jr., William R. Cohrs, Charles A. Beach, Exxon Corp., Irving, TX, Louis T. Pirkey, William G. Barber, Stephen P. Meleen, Fulbright & Jaworski, Austin, TX, for Exxon Mobil Corp.

ORDER PARTIALLY GRANTING AND PARTIALLY DENYING EXXON MOBIL'S MOTIONS FOR SUMMARY JUDGMENT WITH RESPECT TO TRADEMARK DILUTION

GIBBONS, District Judge.

On October 6, 1996, plaintiff Kellogg Company ("Kellogg") brought this action for trademark infringement, trademark dilution, and unfair competition against defendant Exxon Mobil Corporation ("ExxonMobil" or "Exxon"),1 seeking to protect...

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