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BLISS SALON DAY SPA v. BLISS WORLD LLC

No. 01-1173.

268 F.3d 494 (2001)

BLISS SALON DAY SPA, Plaintiff-Appellant, v. BLISS WORLD LLC, Defendant-Appellee.

United States Court of Appeals, Seventh Circuit.

Decided October 4, 2001.

Attorney(s) appearing for the Case

Harry Levy (argued), Emrich & Dithmar, Chicago, IL, for Plaintiff-Appellant.

Richard Z. Lehv (argued), Fross, Zelnick, Lehrman & Zissu, New York City, for Defendant-Appellee.

Before BAUER, EASTERBROOK, and MANION, Circuit Judges.

EASTERBROOK, Circuit Judge.

Both parties to this suit use the mark BLISS in connection with beauty salons and beauty-care products, such as shampoo. Bliss Salon is the senior user between the two, having opened in 1979 its one and only outlet in Wilmette, a suburb of Chicago. Bliss World adopted the mark in 1996 when it opened Bliss Spa in the Soho district of New York. It has set out to create an international chain of beauty parlors, also selling BLISSOUT and BLISSLABS...

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