OPINION
BASSLER, District Judge.
Plaintiff Euro-Pro Corporation ("Euro-Pro") markets and sells a hand-held vacuum called "The Shark." Defendant Tristar Products ("Tristar") markets and sells a hand-held vacuum being sold under the name "Turbo Tiger." Central to this suit is Euro-Pro's claim that Turbo Tiger is virtually identical to The Shark and was designed to trade off of the good will created by Euro-Pro.
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