MEMORANDUM AND ORDER
BELOT, District Judge.
Introduction
Plaintiff and defendant manufacture and sell Bibles. Plaintiff initiated this action, claiming that defendant's "Family Heirloom Bible" infringes upon plaintiff's common-law rights in the trademark "Heirloom Family Bible" in violation of § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a).
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