In December 1986, the owners of plaintiff-appellant Welch Sand & Gravel, Inc. ("Welch") attended an auction to purchase a used Trojan 5500 front-end loader, manufactured by defendant-appellee O & K Trojan ("Trojan"). Prior to the auction, the auctioneer, Forke Brothers ("Forke"), sent an advertising circular to Welch. Forke's ad listed defendant-appellee Brandeis Machinery and...
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