NORTON, District Judge.
I. Introduction
Plaintiff Thrifty Rent-A-Car System, Inc. ("Thrifty Rent-A-Car") brought this action against defendant Thrifty Auto Sales of Charleston, Inc. ("Thrifty Auto"), pursuant to the United States Trademark Act, 15 U.S.C. § 1051 et seq., 15 U.S.C. § 1125(a) and the common law of South Carolina. Plaintiff seeks to enjoin defendant from using the trademark "Thrifty" and seeks treble damages...
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