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DIV. OF CONSUMER AFFAIRS v. G.E. CO.

244 N.J. Super. 349 (1990)

582 A.2d 831

DIVISION OF CONSUMER AFFAIRS, COMPLAINANT-RESPONDENT, v. GENERAL ELECTRIC COMPANY, RESPONDENT-APPELLANT.

Superior Court of New Jersey, Appellate Division.

Decided November 16, 1990.

Attorney(s) appearing for the Case

Hope S. Cone argued the cause for appellant (Pitney, Hardin, Kipp & Szuch, attorneys, Clyde A. Szuch on the brief).

John T. Ambrosio, Deputy Attorney General, argued the cause for respondent (Robert J. Del Tufo, Attorney General, attorney, Andrea M. Silkowitz, Assistant Attorney General, of counsel; John T. Ambrosio, on the brief).

Before Judges PRESSLER, DEIGHAN and BAIME.

The opinion of the court was delivered by BAIME, J.A.D.

This is an appeal from a determination of the Division of Consumer Affairs (Division), finding that General Electric Company (General Electric) violated regulations promulgated under the Consumer Fraud Act (N.J.S.A. 56:8-1 through -48) by failing to include a reference price in a price reduction advertisement. The regulations require that an "advertiser" who suggests that merchandise is being offered for...

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