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INFORMATION RESOURCES v. A.C. NIELSEN CO.

No. 84 C 6704.

615 F.Supp. 125 (1984)

INFORMATION RESOURCES, INC., Plaintiff, v. A.C. NIELSEN COMPANY, Defendant.

United States District Court, N.D. Illinois, E.D.

November 28, 1984.

Attorney(s) appearing for the Case

Thomas W. Johnston, Steven C. Page, Michael L. Ile, Champ W. Davis, Jr., Chadwell & Kayser, Chicago, Ill., for plaintiff.

Thomas F. Ryan, Christian L. Campbell, Chaim T. Kiffel, Sidley & Austin, Chicago, Ill., James W. Carter, Jr., A.C. Nielsen Co., Northbrook, Ill., for defendant.

MEMORANDUM OPINION AND ORDER

PARSONS, District Judge.

Marketing research service is the furnishing of usable statistical information to the manufacturers of various goods about the movement of consumer goods through the retailers to the consumer. The raw data from which this information is processed is obtained by counting. Counting here involves the use of sampling traditional to the concept of survey research. Counting can be done at several points along...

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