OPINION
KEVIN THOMAS DUFFY, District Judge:
This is a diversity action for breach of contract. Plaintiff, Doyle Dane Bernbach, Inc. ["Doyle Dane"], seeks to recover $126,729.57 for advertising services rendered to defendants Warren E. Avis and Avis Flowers, Inc. pursuant to an oral advertising agreement between the parties. This agreement essentially provided that Doyle Dane would develop and carry out a national advertising campaign with an initial budget...
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