OPINION
RICHMOND, Chief Judge.
Appellants, owners since 1961 of a business in Tucson known as Hogie House, use the name "Hogie" for sandwiches which they market. "Hogie House" was registered with the Secretary of State of Arizona as a tradename by the previous owner of the business in 1960, and "Hogie Sandwich" as a trademark by appellants in 1962. In 1975 appellants filed this lawsuit, alleging that sometime during 1970 or 1971, appellee's 7-Eleven stores...
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