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CESHKER v. BANKERS COMMERCIAL LIFE INS. CO.

No. 1052.

558 S.W.2d 102 (1977)

George J. CESHKER, Appellant, v. BANKERS COMMERCIAL LIFE INSURANCE COMPANY, Appellee.

Court of Civil Appeals of Texas, Tyler.

November 3, 1977.

Attorney(s) appearing for the Case

John O. MacAyeal, Dallas, for appellant.

Oscar H. Mauzy, Mullinax, Wells, Mauzy & Baab, Inc., Dallas, for appellee.

McKAY, Justice.

George J. Ceshker initiated this action against Bankers Commercial Life Insurance Company to recover damages allegedly incurred as the result of his reliance on Banker's alleged deceptive advertising. The trial court granted the insurance company's motion for summary judgment. Ceshker appeals.

On or about April 20, 1975, appellee circulated an advertisement as a supplement to the Fort Worth Star-Telegram announcing a Medicare Companion Service...

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