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MENDEL v. MOUNTAIN STATES TEL. & TEL. CO.

No. 2 CA-CIV 2545.

117 Ariz. 491 (1977)

573 P.2d 891

Julius MENDEL and Lillian R. Mendel, husband and wife, Appellants, v. The MOUNTAIN STATES TELEPHONE & TELEGRAPH CO., aka Mountain Bell, a Foreign Corporation, Appellee.

Court of Appeals of Arizona, Division 2.

Rehearing Denied December 5, 1977.

Review Denied January 10, 1978.

Attorney(s) appearing for the Case

Ronald W. Sommer, Tucson, for appellants.

Bilby, Shoenhair, Warnock & Dolph, P.C. by Barry M. Davis, Tucson, for appellee.

OPINION

HOWARD, Chief Judge.

Appellants operate a business in Pima County, Arizona known as Western Television, which sells and services electronic entertainment equipment. Since 1948 they have advertised in the yellow pages as an authorized retailer and servicer of Motorola appliances. In the 1973-1974 telephone directory, three ads which identified appellants' business as an authorized Motorola dealer and service...

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