MEMORANDUM OPINION
FLAUM, District Judge.
This action arises under the trademark laws of the United States, in particular the Lanham Act, 15 U.S.C. §§ 1051 et seq. Plaintiff, General Mills, Inc., is the owner of Registrations No. 515,266, No. 945,279, and No. 945,806 for the trademark "BETTY CROCKER." In its complaint plaintiff alleges that it and its related companies have been and are now engaged in the business of producing, advertising...
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