OPINION
LASKER, District Judge.
Enticed by an ad in The New York Times promising "the best of all business worlds", plaintiff, William Wieboldt, purchased from Simplified Business Services ("SBS") for $12,500 a franchise to operate a Simplified Business and Tax Center. He also acquired 1,500 SBS shares at $2.50 per share. Wieboldt's investment was not as lucrative as he had hoped, a fact which eventually led him to bring this suit against SBS, some of its...
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