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TRUVAL SHIRT COMPANY v. TARGET STORES, INC.

No. 4-65-Civ-279.

259 F.Supp. 151 (1966)

TRUVAL SHIRT COMPANY, Inc., a New York corporation, Plaintiff, v. TARGET STORES, INC., a Minnesota corporation, Defendant.

United States District Court D. Minnesota, Fourth Division.

October 12, 1966.

Attorney(s) appearing for the Case

Curtis L. Roy and John J. Held, Jr., Minneapolis, Minn., for plaintiff.

John D. Gould and Paul A. Welter, Minneapolis, Minn., for defendant.

MEMORANDUM AND ORDER

DEVITT, Chief Judge.

In this trademark infringement and unfair competition action brought by a New York-based men's shirt manufacturer against a discount store chain headquartered in Minneapolis, Minnesota, the principal issue is whether the mark, Tarval, is a colorable imitation of the mark, Truval, as each is used on shirts and other articles of wear.

The plaintiff registered its trademark, Truval, in 1958. It had previously...

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