QUILLIAN, Justice.
In the present case the plaintiff contends that the defendant's use of the word "multiple" in its corporate name is designed to mislead the public and trade upon the plaintiff's good will and reputation. On the other hand, the defendant contends that the word "multiple" is a descriptive term which may not be exclusively appropriated.
The rule is well established that a generic or descriptive word is incapable of exclusive appropriation by...
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