SMITH, J.
This is a suit on a written contract. The defendants are in the dry-cleaning business. Walker & Company, plaintiff, sells, rents, and services advertising signs and billboards. These parties entered into an agreement pertaining to a sign. The agreement is in writing and is termed a "rental agreement." It specifies, in part, that:
"The lessor agrees to construct and install, at its own cost, one 18' 9" high x 8' 8" wide pylon type d.f. neon sign...
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