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P. LORILLARD CO. v. FEDERAL TRADE COMMISSION

No. 6140.

186 F.2d 52 (1950)

P. LORILLARD CO. v. FEDERAL TRADE COMMISSION.

United States Court of Appeals Fourth Circuit.

Decided December 29, 1950.

Attorney(s) appearing for the Case

L. P. McLendon, Greensboro, N. C. (G. Neil Daniels, Greensboro, N. C., F. J. Daniels and T. L. Perkins, New York City, on brief), for petitioner.

Joseph S. Wright, Asst. General Counsel, Federal Trade Commission, Washington, D. C. (W. T. Kelley, General Counsel; James W. Cassedy, Asst. General Counsel; John W. Carter, Jr., John R. Phillips, Jr., and A. B. Hobbes, Attorneys, Federal Trade Commission, all of Washington, D. C., on brief), for respondent.

Before PARKER, Chief Judge, and SOPER and DOBIE, Circuit Judges.

PARKER, Chief Judge.

This is a petition to set aside an order of the Federal Trade Commission which directed that the P. Lorillard Company cease and desist from making certain representations found to be false in the advertising of its tobacco products. The Commission has filed answer asking that its order be enforced. The company was ordered to cease and desist "from representing by any means directly or indirectly:

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